The objective of this project was to select a theme and build a cohesive brand extension—either a beer can design, a video game concept, or an OOH activation with coasters—while staying true to the brand’s voice, tone, and attitude. For my beer concept, I developed a space-inspired brand identity, incorporating cosmic elements and futuristic visual cues. The accompanying game challenges players to choose a planet and take down an incoming spaceship using as many beer cans as possible before time runs out in under 30 seconds.

Contact me to explore more details and additional content from this project.

Role: Art Director, Graphic Designer, UI Design, Copywriter