The objective of this project was to select a theme and build a cohesive brand extension—either a beer can design, a video game concept, or an OOH activation with coasters—while staying true to the brand’s voice, tone, and attitude. For my beer concept, I developed a space-inspired brand identity, incorporating cosmic elements and futuristic visual cues. The accompanying game challenges players to choose a planet and take down an incoming spaceship using as many beer cans as possible before time runs out in under 30 seconds.

Role:Creative Strategy, Art Direction, Design, Digital