Bentley is wanting to venture their relevance into the music industry. The goal was to create a music-led experience or concert series for Bentley to gain an audience within modern culture and increase brand awareness with Gen Z and Millennials. Bentley is looking for a way to redefine what luxury means in live music. Bentley’s Symphony of Excellence event will be a live orchestra creating a sound to sum up all of Bentley's 'peak moments' and commemorating a century of automotive excellence through an unforgettable projection mapping experience on the cliffs. My team and I also created a campaign extension with Incredibox to encourage everyone to create their own Bentley Anthem sound.

Contact me to learn more details and see more content from this group project.

Role: Strategist, Experiential Design