Designed a mobile-first promotional email campaign for an e-commerce skincare brand to drive seasonal sales and increase customer engagement. The campaign balances storytelling with conversion-focused design to guide users from awareness to purchase.

Objective:

• Increase click-through rates and product discovery during a limited-time seasonal sale.

Strategy and Execution:

• Developed a clear visual hierarchy to highlight urgency messaging and hero products above the fold

• Designed with mobile behavior in mind to support quick scanning and frictionless navigation

• Used lifestyle imagery and benefit-driven copy to reinforce product value before purchase

• Structured product sections to support fast decision-making and repeat engagement

• Integrated strong, action-oriented CTAs to drive conversions