For this concept piece, I designed a complete promotional email for Supergoop—from visual direction to final copy. My goal was to capture the brand’s spirited, sunshine-forward personality through bold type, vibrant color blocking, and fresh product imagery. I built a modular layout that highlights key hero products, communicates value quickly, and encourages easy action through clear CTAs. All copy—including the headline system and benefit statements—was written to reflect Supergoop’s optimistic, energetic tone. This project showcases my ability to blend design, storytelling, and email marketing strategy into one polished campaign.

Role: Graphic Designer & Partial Copy